SEO analysis uncovers various aspects of optimization that can be used to improve website's SERP on popular search engines like Google, Bing, Yahoo, etc. SEO analysis were a core part of author's internal activities. Under SEO research study, author was involved in the following sequence of activities: Website Analysis Website analysis includes of: Page title Meta description Code to text ratio Page load speed Sitemap Duplicate content Back link analysis Follow and no-follow links Tools such as Site-analyzer, Page Speed Insights, ans Site liner were used. Competitor Analysis Study of the market is the study of the rivals in the same niche. Niche is essentially a targated subject . For example, a specific niche can be the Search Engine Optimization. Websites that target the same keyword are both competitors with each other. Competitors can be SEO competitors (the website competing for the SERP ranking) or company competitors (competitors offering similar ...